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Don’t just stand there, Be The Beat! That’s the message of this youth awareness campaign, primarily funded by a grant from Medtronic Foundation and targeting teens and tweens. With Be the Beat, AHA hopes to create the next generation of lifesavers by teaching young people the simple steps to save a life in a cardiac emergency and ways to prevent those emergencies in the first place. Be the Beat was created for kids, by kids. The AHA engaged in extensive research with teens via focus groups, in-home interviews, classroom activities and surveys to find out how they wanted to receive the information. And, we work with a Youth Board every step of the way to ensure that the web resources speak to their needs and wants. Together we know that Be the Beat will inspire more young people to become aware of SCA, how to prevent it, and how to take action when it happens. Visit our interactive, teen-friendly website, Bethebeat.heart.org, to check out games, tools, and resources. Then, tell the teens in your life to get involved and join the movement to save more lives!
Have you checked out the new Hands-Only™ CPR Ad Council Campaign?
Hands can do incredible things, but nothing compares to using them to save a life. That’s the message of the new public service advertising (PSA) campaign from the AHA and the Ad Council. This campaign is designed to raise awareness about Hands-Only CPR – the 2-step technique that involved calling 9-1-1 and pushing hard and fast in the center of the chest until help arrives.It includes TV and radio spots, billboard and print advertising, as well as a viral media component, the “Hands Symphony.” You can compose your own tune using sounds made by hands and forward it to others to increase awareness.Check out the ad materials and campaign website at www.handsonlycpr.org!
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